01234nlm0 22002051i 450 001001200000006001900012007001500031008004100046020001800087040000800105100002200113245003500135260001200170260001700182300001100199520054900210856009300759856009600852856008000948HARMA 66906m    g0  d        cr mn ---auama241123c               go  d        fre    a9782806637239  bfre0 aAlexandra Craciun  aBranding for the star-counters  aParis :  bEME éditions  a272 p.  aEtymologically, object/ob-jectum means "what is opposed to us". Identification processes connecting individuals and corporations at a global level are turning "objects" into "belongings". Branding today means to manage collective fictions and to generate relevant corporate mythologies. Branding for Star Counters is a cross-disciplinary handbook for students, researchers and marcom professionals that investigates strategic communication with tools provided by anthropology, psychoanalysis, and cultural studies.40uhttps://www.editions-harmattan.fr/catalogue/couv/9782806637239r.jpg2Image de couverture40uhttps://www.harmatheque.com/downloadebook/97828066372392Télécharger le livre au format PDF40uhttps://www.harmatheque.com/readebook/97828066372392Lire ce livre en ligne