01673nlm0 22002051i 450 001001200000006001900012007001500031008004100046020001800087040000800105245003100113260001200144260003000156300001100186520090500197856009301102856009601195856009601291856008001387HARMA 64945m    g0  d        cr mn ---auama241127c               go  d        fre    a9782343194189  bfre  aRethinking luxury business  aParis :  bEditions L'Harmattan  a264 p.  aDespite being one of the most traditional industries, the luxury sector is highly dynamic and rapidly changing influenced by new ideas, aspects, fields, technologies and generations. One of such influences is the prevalence of digital technology and social media. It challenges a number of major premises of luxury brands, including exclusivity, status, authenticity and sensory experience. This special issue of Market and Organizations explores luxury consumption and production in a digital and experiential era. Authors take a multidisciplinary and holistic perspective to explore the role of digital customer experience in rethinking the luxury industry in the future. The objective is to advance knowledge on luxury in marketing and economy by bringing together international scholars (research in French and English) from different disciplines and practitioners working in the field of luxury.40uhttps://www.editions-harmattan.fr/catalogue/couv/9782343194189r.jpg2Image de couverture40uhttps://www.harmatheque.com/downloadebook/97823431941892Télécharger le livre au format PDF40uhttps://www.harmatheque.com/downloadepub/97823431941892Télécharger le livre au format epub40uhttps://www.harmatheque.com/readebook/97823431941892Lire ce livre en ligne