01983nlm0 22002531i 450 001001200000010001600012100003900028101000600067102000600073105001600079135001600095200005500111210004100166215000900207230002300216301001600239305005900255330090300314336007501217856009301292856011701385856011701502856011001619HARMA 64945a9782140140228a20241127d2020    u  y0frea0103    baafreafrea    z   001z adrun nnnauauaaRethinking luxury businessb[Ressource électronique]aPariscEditions L'Harmattand2020a264 p.a[Données textuelles]a9782343194189aVersion électronique de l'édition papier : 9782343194189aDespite being one of the most traditional industries, the luxury sector is highly dynamic and rapidly changing influenced by new ideas, aspects, fields, technologies and generations. One of such influences is the prevalence of digital technology and social media. It challenges a number of major premises of luxury brands, including exclusivity, status, authenticity and sensory experience. This special issue of Market and Organizations explores luxury consumption and production in a digital and experiential era. Authors take a multidisciplinary and holistic perspective to explore the role of digital customer experience in rethinking the luxury industry in the future. The objective is to advance knowledge on luxury in marketing and economy by bringing together international scholars (research in French and English) from different disciplines and practitioners working in the field of luxury.aType de ressource électronique : données textuelles et iconographiques40uhttps://www.editions-harmattan.fr/catalogue/couv/9782343194189r.jpg2Image de couverture40uhttps://www.harmatheque.com/downloadebook/9782343194189zAccès après authentification2Télécharger au format PDF40uhttps://www.harmatheque.com/downloadepub/9782343194189zAccès après authentification2Télécharger au format epub40uhttps://www.harmatheque.com/readebook/9782343194189zAccès après authentification2Lire ce livre en ligne