ISBN : 9782296049031
FORMAL RISK ASSESSMENT FOR NGOS
Jeff Gazzard
Firstly, thank you very much for the opportunity to meet and talk with all ofyou here today. Formal risk assessment for NGOs (non-governmental organisations) in the public policy arena is a little-known concept - and that's being kind! Most NGOs probably have what they label "strategic" programmes for their policy development and subsequent delivery and communication routes but these are often based on semi-formal "custom & practice" processes. These frequently revolve around what the particular organisation has always done, in ways with which the participating personnel are comfortable and familiar - they result in poor planning, questionable execution, little analysis post-campaign with an overriding inward focus on the almost perpetual repetition of the NGOs views in a singular, often deeply uninteresting and uninspired fashion, rather than any clear attempt to look at what its best and clearest message should be; what the organisation' s targets should be hearing and indeed, want to hear and how they want to hear it; which delivery channels work best for a particular message and target market; what results can reasonably be expected; and the correct matching of resources to planned realistic expectations as opposed to unrealistic perceptions.