ISBN : 9782806637239

EAN PDF : 9782806651990

Éditeur : EME éditions

Nombre de pages : 272

Date : 9- 2020

Notice : UNIMARC | MARC21

Branding for the star-counters

Alexandra Craciun

Etymologically, object/ob-jectum means "what is opposed to us". Identification processes connecting individuals and corporations at a global level are turning "objects" into "belongings". Branding today means to manage collective fictions and to generate relevant corporate mythologies. Branding for Star Counters is a cross-disciplinary handbook for students, researchers and marcom professionals that investigates strategic communication with tools provided by anthropology, psychoanalysis, and cultural studies.

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