ISBN : 9782806637239
EAN PDF : 9782806651990
Éditeur : EME éditions
Nombre de pages : 272
Date : 9- 2020
Branding for the star-counters
Alexandra Craciun
Etymologically, object/ob-jectum means "what is opposed to us". Identification processes connecting individuals and corporations at a global level are turning "objects" into "belongings". Branding today means to manage collective fictions and to generate relevant corporate mythologies. Branding for Star Counters is a cross-disciplinary handbook for students, researchers and marcom professionals that investigates strategic communication with tools provided by anthropology, psychoanalysis, and cultural studies.